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President of Hybrid Truck Systems Manufacturer, Odyne Systems, LLC, Steps Up to Leadership in Key Industry Organization

Waukesha, WI, March 21, 2011—Joe Dalum, president and chief executive officer of Odyne Systems, LLC, has been named vice president of the Green Truck Association (GTA). The GTA was established as an affiliate division of the National Truck Equipment Association (NTEA) in 2010 in response to a growing interest and demand for more green products and information in the work truck industry. The GTA’s objectives are to continue the progression of green work trucks by:
•    Showcasing green trucks and technology developments

•    Serving as the resource for regulatory and funding initiatives relevant to green truck development

•    Supplying market data and technical resources relevant to green truck development

•    Sharing timely news on green truck products and initiatives.

According to Doyle Sumrall, GTA’s Managing Director, “The work truck industry is taking a strong turn toward the development of green technologies and applications and we see a significant future for green truck products. The GTA is dedicated to becoming a vital resource in promoting these products, providing technical support and helping build market awareness and knowledge.”

Overall, GTA’s goal is to help green companies expand their business and thrive in this progressive industry. The GTA Board of Directors is responsible for setting policy and developing strategies for the organization, development of programs and additional services.
“It’s been a privilege to serve on the GTA Board of Directors during its inaugural year,” noted Dalum. “I am pleased to have the opportunity to contribute now in a leadership role in this important organization in the early stages of its development.  I believe that improved vehicle efficiency, emissions reductions and other benefits of clean technology will strongly influence the work truck market.”

As vice president of the Board, Dalum will serve the Green Truck Association and assist the organization in fulfilling its purpose of developing, expanding and improving the market for green truck applications that focus on increasing productivity of work trucks, increasing fuel economy and increasing productivity technologies.

Dalum has a B.S in Mechanical Engineering from the University of Notre Dame, and an M.B.A. from the Kellogg School of Management.  He will be a featured speaker on a panel addressing “Game Changing Technologies” at the Electric Drive Transportation Association Annual Conference in Washington D.C. on April 20.

About Odyne Systems, LLC:

Odyne, a clean technology company, develops and manufactures propulsion systems for plug-in hybrid electric vehicles (PHEV’s), specifically for medium and heavy duty trucks. Odyne’s hybrid technology enables vehicles to have substantially lower fuel consumption, lower emissions, improved performance, and quiet jobsite operation. The Odyne plug-in hybrid system reduces fleet operating and maintenance costs, and enables large trucks to obtain fuel economy improvements. For more information regarding Odyne and the benefits of hybrids follow the company on Twitter @ODYNE or visit

About the Green Truck Association (GTA):

The Green Truck Association (GTA) an affiliate division of the NTEA was established in 2010 in recognition of the growing interest and demand for green products within the work truck industry. The GTA helps fleets, manufacturers, upfitters, government agencies and other industry stakeholders stay up-to-date with relevant regulatory and industry developments, while also helping to expand and improve the market for green truck applications. For more information visit

About the National Truck Equipment Association (NTEA):

Established in 1964, NTEA, the Association for the Work Truck Industry, represents nearly 1,600 companies that manufacture, distribute, install, sell and repair commercial trucks, truck bodies, truck equipment, trailers and accessories. Buyers of work trucks and the major commercial truck chassis manufacturers also belong to the Association. The NTEA provides in-depth technical information, education and member programs and services, and produces The Work Truck Show®. The Association maintains its headquarters in suburban Detroit and a government relations office in Washington, DC. For more information, call 1-800-441-NTEA (6832) or visit